$30-$40 For Every Swing Vote in 2004. How about $100 per swing vote in 2014?

First published March 31, 2004. Ten years later, more than double the amount, nearly one billion dollars, was spent to influence the votes of a smaller and smaller electorate, meaning that probably $100 or more was spent to influence a swing voter in 2014, depending on the state and the election. Mind-boggling: Republicans and Democrats … Continue reading $30-$40 For Every Swing Vote in 2004. How about $100 per swing vote in 2014?