Internet Innovations in 2000 Presidential Campaign

George Bush and Al Gore attempted to inspire and mobilize volunteers and contributors through their web sites. Subscribers to campaign e-mail newsletters received frequent updates, were asked to make telephone calls and recruit others. The campaigns used online databases to build one-to-one relationships with supporters, with customized content for specific groups, such as veterans and... Continue Reading →

New Era of Participatory Democracy?

Three out of five Americans now have access to the Internet, and millions of them now use their computers to participate in the political process. Seventy percent of voters had access to the Internet in November, 2000, according to a study by Dataquest. We may even be entering a new era of participatory democracy, where... Continue Reading →

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